The decision to expand a business into a new market can be exhilarating. At the same time, it can generate an entirely new set of challenges.
One of the most pressing is where to start. If your growth plans include Europe, you may be overwhelmed by the multiplicity of languages and cultures. What works best for your product or service? Who's likely to be most receptive?
EuroDev has been helping American SMEs create game plans for business expansion in Europe since 1996. Over the years, we've developed a solid method for helping them secure sites that help them gain a sound footing in Europe.
Phase 1: General Research
After discussing your objectives with you, EuroDev will conduct a preliminary market study to determine which countries are best suited to your particular needs.
Phase 2: In-Depth Research
During Phase 2, we'll present our preliminary findings, and help you refine parameters and search criteria for more precise site selection. In addition, we'll mine our vast network of contacts for current market information and, when necessary, perform onsite inspections.
Phase 3: Detailed Planning
After we've completed our research, we're ready to get down to nuts and bolts of planning, and consider how your requirements for logistics, warehousing, VAT administration, financial services, bookkeeping and recruiting can affect your site-selection shortlist.
Phase 4: Shortlist Tour
EuroDev will accompany you on visits to sites on your shortlist, and introduce you to local experts in your field who can answer industry-specific questions.
Phase 5: Final evaluation
Once we've reviewed all the data together, you'll be armed with extensive geographical, operational and competitive information--in short, everything you need to make a sound, strategically based decision.