Meet “IVD Corp”, a North American company that was very successful in the United States, but struggled to increase their European footprint and sales. A team of sales professionals from EuroDev helped IVD Corp with their expansion. The team members all speak multiple languages, and have experience in the market for in-vitro diagnostics in Europe. Through a 4-month introduction program, the team conducted a market research that resulted in a specific strategic plan for the targeted European countries. The team are currently handling the RFQs coming in from the sales meetings following the business trip.
In-vitro diagnostics in Europe
Germany held the largest market share of in-vitro diagnostics in Europe, with a total revenue valuing €2.234m. Germany accounts for 20.61% of the market. Italy held the second largest market share, with total revenue valuing €1.601m, and accounts for 14.77% of the market. France had the third largest market share of in-vitro diagnostics in Europe at €1.425m, accounting for 13.15% of the market. During the sales outsourcing introduction program, the EU team focused on these markets, as well as the markets in Spain and the UK. Next steps involve developing an online European platform to bring IVD Corp’s products to the attention of European targets.
If you are curious to read more about this European expansion via sales outsourcing, read the case study here or click the image below.
Get in touch
For more information about the expansion program, please do not hesitate to get in touch with Emre Aykac, VP Healthcare.