When a North American company wants to expand their business and enter the European market, there are several questions that have to be taken into consideration, such as: how does the European market differ from the North American market? Is our product a good fit for Europe? What are the rules and regulations regarding our products and who sets them?
Conducting market research
EuroDev assisted one of our Canadian partners who found themselves in this situation and did not know how to proceed. The company provides simulation software and equipment to train crane- and construction equipment operators. OEMs, training institutions and vocational schools mainly in Canada and the United States use these advanced solutions. As this type of training is becoming more recognized and accepted, it was important for our partner to understand the European market. This made sure they could develop the right marketing strategy to enter this complicated landscape. Therefore, EuroDev conducted a market research, focused on Germany and The Netherlands.
Check out our case study to learn more about this market research and how EuroDev can help.
For over 20 years EuroDev has been the preferred partner for North American companies looking to develop a sustainable European business. Our multinational professionals have helped over 250 clients map and roll out expansion strategies across Europe.
If you are willing to expand your business to Europe, please don’t hesitate to contact Tim Vaesen, VP Industrial and Defense, to learn how we can assist you with your export ambitions and objectives.