In order to support the growth of their organization, manufacturers are constantly searching for new opportunities to expand their current businesses. Europe is the second largest market in the world, which opens a huge amount of opportunities. An expansion into Europe allows businesses to generate more sales and to make their brand recognizable internationally; however, this process is hard to manage from overseas due to the time, language, and culture oriented differences. EuroDev has helped over 150 American manufacturers in successfully expanding their businesses into Europe.
We would like to offer you some insight in our latest whitepaper, which was created in collaboration with the University of Twente. This analytical report discusses the best American manufacturer market entry strategies for doing business in Europe. Furthermore, it contains topics such as international market entry modes, how entry modes relate to the internationalization process of SMEs, elements of SMEs choice of market entry strategy, factors influencing entry mode and market selection, classification of entry modes, and initial versus current operational strategies.
Our whitepaper, “The market entry strategies to Europe for American manufacturers,” will cover the possible strategies which American manufacturers can use to enter the European market while also being accompanied by credible, effective support from EuroDev.
If you have questions or a need for more information, feel free to contact Anne Heyraud.