The European pet care market (now worth over USD 77 billion) continues to expand rapidly, offering exceptional growth potential for U.S. and Canadian brands. With increasing demand for premium, sustainable, and health-focused pet products, Europe has become one of the most attractive regions for market expansion in 2025. This article explores the latest industry trends, key markets, and actionable entry strategies for North American companies aiming to succeed in Europe.
According to Market Data Forecast, the European pet care industry reached a value of USD 77.5 billion in 2024 and is projected to surpass USD 81 billion by the end of 2025.
The Federation of European Pet Food Manufacturers (FEDIAF) reports that 139 million European households (nearly half of all households on the continent) own at least one pet.
| Year | Market Value (USD Bn) | Growth Trend |
| 2024 | 77.5 | Stable post-pandemic expansion |
| 2025 | 81.4 | Continued CAGR of 5 % forecast through 2033 |
Table: This table summarises the most recent market valuation and expected growth trajectory for Europe’s pet care industry.
Europe represents one of the largest and most mature pet care regions globally, combining high consumer spending, growing sustainability standards, and openness to premium imported brands.
Europe’s top five pet markets (Germany, France, Italy, Spain, and the United Kingdom) account for over 70 % of the region’s total market share.
For North American exporters, these countries offer ideal entry points, with established retail ecosystems and demand for premium and sustainable brands.
Source: Pacvue, 2025
Nearly half of European consumers say they would pay more for sustainable pet products. Brands using recyclable packaging, plant-based ingredients, and transparent sourcing gain higher brand loyalty.
Source: Flamingo, 2025
E-commerce is growing rapidly - online pet product sales now exceed 35 % of total purchases in some countries.
Smart collars, automatic feeders, and connected devices are gaining traction, particularly in urban markets.
With rising veterinary costs, pet insurance adoption continues to grow — especially in Germany, Sweden, and the UK, where regulatory frameworks support consumer protection.
Source: Fortune Business Insights, 2025
Supply chain stability remains a key consideration. The ongoing impact of the Ukraine conflict and raw-material shortages continues to affect ingredient sourcing.
North American pet food producers can leverage this as an opportunity to supply high-quality, reliable alternatives to European partners.
EuroDev’s on-the-ground network assists in identifying distribution partners and managing import compliance for brands entering multiple EU markets simultaneously.
Expanding into Europe can be complex, from labor laws and compliance to local hiring and market understanding.
EuroDev simplifies every step by acting as your European business partner.
Through our Sales Outsourcing and Employer of Record (EOR) solutions, we help you:
Build a local, compliant presence in Europe (without opening a legal entity)Interested in expanding your pet care business to Europe?
Connect with EuroDev’s Retail & Pet Care experts for a personalized consultation.
Written by: Morgan Thiré, Retail Project Manager at EuroDev
Last updated: October 2025
Sources: FEDIAF, Market Data Forecast, Fortune Business Insights, The Guardian, Reuters, Pacvue