As industries across Europe accelerate toward smarter, more efficient manufacturing, industrial automation stands at the forefront of this transformation. From robotic arms to AI-powered vision inspection systems, automation is revolutionizing factory operations and reshaping competitive landscapes.
For mid-sized North American businesses, Europe presents a lucrative opportunity: a developed industrial base, strong innovation demand and increasing need for automation solutions. At EuroDev, we specialize in helping these companies successfully enter and grow in the European industrial automation market.
Why Europe Is the Perfect Market for Industrial Automation Expansion
Europe’s manufacturing sector is undergoing a profound transformation due to several key factors:
- Aging workforce driving demand for automated, human-centric solutions
- Rising energy costs pushing adoption of energy-efficient automation
- Sustainability and regulations, amplified by the EU’s Industry 5.0 initiative
- Growing investment in smart robotics (cobots), AI-driven quality control, Industrial IoT platforms and energy-efficient automation systems
Entering the European market requires not just cutting-edge technology but also in-depth understanding of local regulations, cultural nuances, and buyer behaviors.
3 EuroDev Success Stories in European Industrial Automation
1. Canadian Robotics Company Enters DACH Region
Client: Mid-sized Canadian manufacturer of robotic arms for precision assembly.
- Challenge: Strong North American sales but no European presence or brand awareness.
- EuroDev Solution:
Established a multilingual sales team fluent in German and English.
Identified and engaged 150+ qualified leads within automotive and electronics sectors.
Negotiated distribution agreements with two leading German system integrators.
- Result: Generated over €1.2 million in revenue in the first year and launched a European warehouse in year two.
2. US-Based PLC Manufacturer Expands into Benelux
- Client: American programmable logic controller (PLC) producer.
- Challenge: Limited understanding of CE certification and local compliance requirements.
Delivered regulatory guidance and localized marketing materials.
Initiated direct outreach to OEMs and system integrators in the Netherlands and Belgium.
Organized hands-on demo days in Rotterdam and Antwerp.
- Result: Secured three new OEM contracts and increased European inquiries by 40%.
3. Industrial Vision Systems Company Breaks into Southern Europe
- Client: North American provider of AI-powered vision inspection systems.
- Challenge: Lack of presence in Southern Europe due to language barriers and fragmented markets.
- EuroDev Solution:
Deployed a native Spanish-speaking sales representative based in Spain.
Ran targeted digital campaigns focused on food & beverage manufacturers in Spain and Italy.
Represented the client at key local trade shows.
- Result: Entered two new regional markets and closed a €500K deal with a leading Spanish food processor.
Why Choose EuroDev for Your European Industrial Automation Expansion?
With over 25 years of experience, EuroDev empowers mid-sized North American companies (revenues $5M - $250M) to grow in Europe through:
- Sales Outsourcing: Multilingual sales teams with deep local market expertise and lead generation capabilities.
- HR Outsourcing: Compliant hiring and management of local staff to scale efficiently.
- Digital Marketing: Localized marketing campaigns tailored to European industries and decision-makers.
Our dedicated Industrial Unit covers automation, machinery, and manufacturing technology, making EuroDev your ideal partner for industrial automation market entry and expansion.
Ready to Automate Your European Growth?
If you’re a North American industrial automation company seeking to expand in Europe, EuroDev can be your boots on the ground without the overhead of setting up a local office.
Get in touch with us today to learn how we can help you scale your business across Europe.