Digital Marketing Success Story: Website transformation for European expansion

About our Partner

Eastek International is building on a reputation 30 years as a global contract manufacturing leader. The company specializes in diverse manufacturing services from PCB assembly to comprehensive turnkey solutions for a variety of industries.

The company is recognized for consistently maintaining quality, time efficiency, and budgetary considerations. Eastek International is strategically located with international facilities in China, Malaysia, and Mexico.

Problem Identification & Objectives

Eastek's existing website, although functional, was antiquated and did not resonate with the company's innovative spirit.

Built on WordPress, the site's foundational structure failed to effectively engage potential clients or facilitate proactive outreach.
A pressing need for both technological and visual refurbishment to better represent Eastek's dynamic and forward-thinking business approach.

Revolutionize Eastek's website into a contemporary digital platform befitting their vast industry experience.
Infuse modern aesthetics and technology to enhance online visibility.
Strategically design web pages to facilitate intuitive navigation, showcasing Eastek's services and solutions with distinct CTAs.

Strategy & Implementation

Discovery Workshop: Initiated with a three-day comprehensive workshop with Eastek to understand their business model, buyer personas, user journeys, and digital marketing nuances as well as geographical focus. A collaborative effort to strategize this into timeline and deliverables.
Design Process:
1. Low-fidelity Wireframes: Developed preliminary designs emphasizing content placement and overall structure.
2. High-fidelity Wireframes: Introduced detailed elements, including text and imagery, incorporating feedback from Eastek to align with their vision.

Content Creation: Concurrent with the design phase, developed articulate and purposeful copy to convey Eastek's core message effectively.

Technical Development:
1. Constructed the website's robust backbone on Webflow, ensuring seamless integration of all functionalities.
2. Transitioned to the alpha development stage, incorporating the final textual and visual elements.

Quality Assurance: Extensive testing to guarantee flawless performance and user experience.

Collaboration: Maintained consistent communication with Eastek through weekly meetings, ensuring transparency and iterative feedback throughout the process.

Website Transformation Highlights

Brand-Consistent Design Aesthetics

The website showcases a blend of flow elements, coupled with rich color schemes, aligned with Eastek International's brand identity.
Engaging Above-the-Fold Content

A dynamic image graces the topmost section, complemented by the company's core USPs presented in three concise blocks.
Global Footprint Visualization

A prominently displayed world map vividly underscores Eastek International's expansive global presence.
Optimized Site Speed

The website was designed with lightning-fast load times in mind, using caching and CDNs to enhance the user experience and improve SEO rankings.
Responsive Design on Webflow

The site is built on Webflow and uses fluid and responsive design to ensure optimal viewing and interaction experience on all devices.
Advanced Backend Infrastructure

A robust and scalable backend architecture was implemented to ensure the website can handle future growth and changes.
Multilingual Support for Key Markets

The website is available in 6 languages to provide a tailored experience for buyers in targeted expansion markets.
Industry-Specific Case Studies

The website features case studies categorized by industry, providing an overview of Eastek's expertise and success stories across various sectors.
Inclusive SEO Strategy for Global Reach

Holistic SEO implemented for all language versions, maximizing reach in search engines.