Upgrade your Digital Marketing in Europe
If you’re wondering whether now is the right time to expand to Europe, or what the benefits of working with EuroDev are, feel free to get in touch!
Digital marketing in Europe
These days, having an online presence is paramount if you want to expand into Europe. Did you know that 80 percent of European B2B buyers do their research online? We can help you increase your visibility with these audiences. Before we tell you more about how we do this, we need to explain more about the differences between running digital marketing campaigns in Europe and the United States or Canada.
Europe is located in an area similar to that of the US or Canada. The European continent has 51 countries, most of them with their own language and culture. This great diversity leads to different challenges in doing business, especially if you are not familiar with the European landscape. We help companies from North America overcome these challenges and get the best results from their (digital) marketing.
Why Europe is different from your home country
Most of our clients use digital marketing to grow their business in their home market. We applaud that! However, the U.S. website is often primarily focused on U.S. customers and not tailored to the needs of European buyers:- 76% of all B2B buyers express a strong need for “content that speaks directly to their company”
- 75% of buyers prefer to read product information in their own language
- 60% rarely if ever buy from English-only websites
Since there are 24 official different languages in Europe and we know that most buyers prefer to read product information in their own language, we recommend creating a European website that appeals to your target audience. Together we determine the look and feel of the website, the copy, which languages we will use, and how we will appeal to the target group.
The road to European success
By developing a digital marketing strategy tailored to Europe, we enable you to gain a foothold in the European market. We are the experts in Europe, you are the expert in your business. Together we will achieve success. We are convinced that digital marketing is not an "afterthought", but a crucial investment needed to get a foothold in an increasingly complex sales landscape. That's what we believe in.
EuroDev's added value with digital marketing in Europe
Have you ever reached 40,000 people in your target audience through traditional sales channels? We are used to doing this. By using online channels. That's what our digital marketing services are all about; they will kickstart your online presence in Europe and generate high-quality leads for your European sales team. We build your European digital marketing strategy together and save you all the hassle of figuring it out yourself.
Your European business partner
We are not a digital marketing agency, but your European business partner on both a sales and marketing level. We strongly believe that we can help you gain a foothold in the European market by making use of our digital marketing services and more than 25 years of knowledge of the European market. So you will benefit from our years of experience and our knowledge of the European market in one go. The services are accessible and low-risk and have proven to be a very solid foundation for long-term online success.
Benefit from our experience
We always go for low-hanging fruit to make quick progress. However, brand awareness is not something you build in a few weeks. It usually takes 9 to 12 months for the real ROI to manifest itself. During this time, we strive to become an extension of your business in Europe. With our years of experience in business development in Europe and working with US clients, you can trust us. And we do everything we can to increase your brand awareness, generate traffic, and generate leads. We are familiar with the B2B landscape and the marketing campaigns that go with it. Together we ensure that your company will be successful in Europe. By combining years of experience in the market with smart digital marketing campaigns, we reach our goal.
We're in it together - let's create a real partnership
What we do
Not only do we have more than 25 years of business development experience in Europe in various markets, but we are also familiar with the European way of thinking. After all, we come from Europe! We know how to reach your potential customers, whether they are in Germany or in Italy. The differences in culture and values between countries are sometimes enormous. By capitalizing on these differences and offering something that matches people's expectations, we ensure success for your business.
This is how we strive for your success in Europe through digital marketing:
- Digital Marketing strategy
- Website (and microsite) development
- Translations of content
- Search Engine Advertising (Google Ads)
- Social media advertising (e.g. Facebook, Instagram, YouTube and LinkedIn)
- Remarketing campaigns
- Search Engine Optimization (SEO)
Together we will define the best fit of the digital marketing mix to ensure your European success!
How we work
Our goal is to be your go-to European business partner and help you expand your business with digital marketing. That's why partnering with EuroDev means having a dedicated team to handle all your digital marketing activities on the European market from start to finish.
With knowledge of your target audience, the (online) channels they use, and the ability to reach them with specific, localized marketing efforts, we get the best results for your marketing money. To make our marketing efforts as effective as possible, we work closely together with you, your European sales department, and your (digital) marketing department. This way we ensure that all marketing efforts contribute to the greater goal; boosting your business in Europe.
Through partnership, we ensure the best results together. A partnership with EuroDev's digital marketing department means:
- Having a clear overview of the campaigns and strategy we are running
- Bi-weekly or weekly calls to discuss results and new ideas together
- Access to a digital dashboard where results can be viewed
- A dedicated project manager to help you expand your European online footprint
Let's Talk
Tim Vaesen
Vice President