The European Personal Care Market

European beauty and cosmetic brands are leading the change, harnessing the power of advanced biotechnology, artificial intelligence and eco-friendly production methods to create products that are not only at the forefront of beauty trends but also environmentally responsible. 
Our team will deep dive into the transformative approaches shaping beauty ideals, ensuring that each product reflects a harmonious blend of tradition and forward-thinking. 
personal care sales expansion in Europe

Overview of Industry in Europe


Europe is a critical market for the cosmetics and personal care industry. The cosmetics industry is showing continuous growth in the European markets, with increasing yearly values in both East and West Europe. In 2023, the market reached USD 131.80bn and is expected to grow by a CAGR of  2.06% annually between 2023-2027. 

The personal care market is one of the largest markets for B2C manufacturers and presents several opportunities for North American companies expanding to Europe.

Skincare is one of the best-performing categories in the market and one of the sectors that responded positively to the COVID-19 transformations.


Western Europe is still leading in the beauty sector, accounting for more than 80% of the yearly revenue. The largest cosmetics market in Europe is Germany, followed by France and the United Kingdom.  The main reason for the growth is the shift with young consumers entering the market, the use of social media platforms like TikTok, and the adoption of e-commerce. These trends are proven to have lasting effects on the behaviours of the young demographics, especially in beauty products.  

The EU is currently strategizing on imposing digital, environmental, and social prequalification projects that will limit differences between the different EU states. 

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