Western Europe is still leading in the beauty sector, accounting for more than 80% of the yearly revenue. The largest cosmetics market in Europe is Germany, followed by France and the United Kingdom. The main reason for the growth is the shift with young consumers entering the market, the use of social media platforms like TikTok, and the adoption of e-commerce. These trends are proven to have lasting effects on the behaviors of the young demographics, especially in beauty products.
The EU is currently strategizing on imposing digital, environmental, and social prequalification projects that will limit differences between the different EU states.
