Software & Technology in Europe

The Software market in Europe is projected to grow by 6.12% (2023-2028) resulting in a market volume of US$197.40bn in 2028. This provides a tremendous growth opportunity for North American software providers seeking to expand their presence in the market.

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Overview of Industry in Europe

Due to digitization and online data collection, companies' demands for data insights, consumer assessments, and business processes have increased. This development drives demand for Enterprise Software, particularly Business Intelligence (BI). In addition to BI, the Enterprise Software section includes Enterprise Resource Planning (ERP), Customer Relationship Management (CRM), and Supply Chain Management (SCM) software.

Software is part of ICT and includes a number of sub-sectors such as SaaS, Software Development, Application, Enterprise Software, and Infrastructure Software. You may also be interested in Telecom and IT Services.

European software revenue is estimated to reach nearly €50 billion by 2026, with an average growth of 1.8% year on year. France currently holds the lead in revenue, with €15 billion in 2021. Germany, the United Kingdom, and Sweden follow in the ranks.

Our Partners

Stories from our Partners

  • Amity

    Amity is a Software as a Service (SaaS) digital solution provider that empowers online engagement for mobile applications and online platforms. EuroDev’s objective was to create a custom-made market entry strategy, analyse barriers of entry, find solutions to overcome them, and identify the best European opportunities for Amity in the different industries and geographical areas.
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  • Portacool

    Portacool started with our 4-step introductory program. After one year of cooperation, the European Team was able to engage key Master Distributors in the UK, the Netherlands, and Germany. As a next step for the second year, the Portacool Europe Team moved the business development focus into the Nordics (Sweden, Norway, and Finland) and East Europe countries, combining these activities with account management growth and after-sales support in the countries with an existing business.
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  • SJE Rhombus

    EuroDev allocated a business development team, that represents SJE Rhombus in the European market as SJE Rhombus Europe. This is provided as a service and allows the company to have boots on the ground in Europe. The team is mandated to perform business development activities across the European theatre, working closely with SJE Rhombus Sales and Technical leadership teams. Since then, they have been growing the business together.
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  • Clean Cool Technologies

    Before cooperation with EuroDev, Cool Clean Technologies did not have the resources required to effectively engage with DMUs of large automotive manufacturers in Europe. Having ‘boots on the ground’ is one of the crucial elements in establishing contact and providing effective account management. Therefore, at the start of 2017, Cool Clean Technologies decided to partner up with EuroDev to establish a durable business footprint in the complex EU market space. 
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