European Dental Market


Expanding your company's reach by placing your products, including dentures, in the hands of European dental practitioners.


Overview of the Dental Industry in Europe


The global dental equipment market is, like many healthcare industries, primarily driven by advancements in diagnostics and treatment technologies. In addition, growing awareness about the role of dentistry in aesthetics is encouraging the growth of the market.

Cosmetic dentistry is one of the major factors driving the dental industry in Europe specifically. In fact, Europe is estimated to be the leading region in the global dental equipment market, including dentures, due to the increasing geriatric population, high insurance reimbursement rates in Germany, Netherlands and Sweden, and the overall growing government expenditure on oral healthcare.


Zooming in on particular markets, customer spending in the dental care market was highest in Germany, valued at USD 28b, followed by France at USD 12b, and Spain, Italy, and the United Kingdom at USD 9bn each.

The European dental market is ever-changing and developing, so if you’re looking to expand your business to Europe, feel free to get in touch.

EuroDev supports you to navigate the European Medical Device Regulations (EU-MDR).

Our Partners

Related blog articles and case studies

  • Innovative Technologies in the European Dental market

    The dental industry is rapidly evolving with the introduction of new technologies and advancements. One such technology that has revolutionized the dental industry is 3D printing.

    Read more
  • Case study: Dental equipment manufacturer

    Read more about how we worked with a Dental equipment manufacturer, that is specialized in high-quality dental handpieces, and helped them to expand in Europe.

    Read more
  • Trends Changing the European Dental Market

    The dental equipment industry has undergone significant changes in recent years, with a number of trends emerging that are shaping the way that dental professionals work.
    Read more

Contact us


Working with us means having a committed team of Sales Outsourcing professionals operating as your EU extension while overcoming language and time zone barriers.

Click below to explore your growth opportunities in the EU dental market by making the most of our knowledge, experience, and Rolodex.


Stephen Viljoen

Vice President of Healthcare