Digital Solutions & E-commerce in Europe

The European e-commerce landscape requires strategic expertise and tailored solutions. EuroDev offers comprehensive support for businesses aiming to establish a foothold in this dynamic market.

Our sales outsourcing model is designed to optimize your entry into the retail e-commerce sector, providing specialized assistance in digital solutions tailored to the unique demands of the European market.


Retail & E-commerce

Overview of E-commerce in Europe


The e-commerce market size in Europe is estimated to grow to USD 647.34 billion in 2024, projected to escalate to USD 951.16 billion by 2029, reflecting a CAGR of 8% during the forecast period (2024-2029). This surge underscores e-commerce's transformative influence on commercial activities across Europe and globally.

Leveraging the power of the internet, individuals can seamlessly engage in transactions spanning a myriad of categories, from electronics to apparel, software, furniture, and beyond, transcending geographical barriers.

The paradigm shift from traditional brick-and-mortar commerce to e-commerce is unmistakable, with physical stores increasingly pivoting towards online platforms to establish a robust digital presence.


Despite fluctuations induced by the COVID-19 pandemic, European e-commerce has witnessed remarkable resilience, with B2C turnover soaring, particularly in Eastern Europe. Notably, while Western Europe commands a substantial share of total turnover, Eastern Europe is experiencing accelerated growth rates in e-commerce sales. However, amidst this digital era, challenges persist, notably among SMEs that still struggling to implement technologies. 

The COVID-19 outbreak further underscored the pivotal role of online commerce, with countries like Spain, Italy, Germany, and France witnessing surges in online sales, even amidst nationwide lockdowns. This unprecedented demand underscores the resilience and adaptability of the European e-commerce ecosystem, poised for sustained growth and innovation in the years ahead.

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Whether you're targeting retail expansion or seeking digital solutions in Europe, EuroDev stands as your trusted partner for unlocking opportunities and maximizing growth potential.


Stephen Viljoen 

Vice President of Retail