Sporting & Sporting Goods market

EuroDev is an expert when it comes to helping North American manufacturers in the sporting goods market overcome different barriers including culture, languages, regulations, and exporting. Many manufacturers have been able to fulfill their potential in the European market. 



Overview of Industry in Europe

After the pandemic, it seems like everyone’s been tired of sitting at home and in front of the screen all day long. Thanks to that, the market for sports and outdoor products has grown immensely over the past few years.


Germany and the UK are the third and fourth biggest markets, so no wonder that a lot of North-American companies have European expansion on their radar. If you have reached your potential in the North American market and you are ready for the next big leap, you are in the right place.

Related blogs & case studies

  • European Sporting Goods Market Size, Trends & Forecast

    Sporting activities are becoming more popular and creating a buzz in the sports industry. As sports become more a part of our lifestyle, demand for sporting goods and equipment is expected to progress over the coming years.

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  • Case study: Selling High-End Yoga Mats in Europe

    "Communication is key. Be open to honest feedback and open to pivot. Sometimes it’s easy to come in with a set agenda and immediately quit when it doesn’t happen the way you thought. It might just take a little bit longer to reach that success point"

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Explore your chances in Europe

If European expansion is a part of your business plans reach out to our expert, who will be more than happy to chat with you about it.


Stephen Viljoen

Vice President of retail