Apparel & Fashion Market

We support manufacturers to drive growth across the different segments of the European retail market. We ensure that your team wins a network of distributors and retailers enabling  your company to increase sales across Europe. 


fashion and apparel

Overview of Industry in Europe

The fashion and high-end industries represent the European cultural heritage and expertise. With 5 million people directly employed in the fashion value chain and over 1 million people employed in the high-end industries, these activities provide an important contribution to the EU economy. Major changes are affecting the garment market and manufacturing process. Opportunities for Direct-to-Consumer (D2C) sales are growing.

Global supply chains are being realigned. Online and offline commerce are merging into “unified commerce”. New digital technologies are big game changers, often in combination with sustainability and waste management. All in all, there are plenty of opportunities for North American companies to enter or expand in the European market. Are you looking for more information? Get in touch with Stephen Viljoen VP Retail.

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