Case Study: US Medical Textile Manufacturer Expansion in Europe

Last updated: 21 September 2023


If you're a North American manufacturer of medical products and wonder what it's like to embark on a mission to expand in Europe, this case study of a US medical textile manufacturer shows how EuroDev can help.


EuroDev's Sales Outsourcing Program


To help overcome language barriers, cultural differences, and regulatory challenges while providing access to an established network of distributors and sales professionals, EuroDev developed a specialized Sales Outsourcing program – specifically designed for North American manufacturers expanding to the European market.

With the comprehensive and low-cost 4-month program EuroDev offers, organizations can outsource the efforts of expansion while keeping full control of their products, business, and targets.

This case study follows "TEX Medical", a US textile manufacturing company, along its journey through European expansion. 

US textile manufacturers – case study


Case Study: "TEX Medical" – A Success Story


After understanding the benefits of working with a EuroDev sales team, "TEX Medical" and EuroDev started a partnership and have been working together for almost 4 years.

"TEX Medical" engaged in EuroDev's introduction program: a 4-month low-risk, affordable way for US companies to test the waters in a market that's difficult to penetrate without the knowledge and network in place.  

Overall, 14 new distributors were assigned, and sales increased by more than 170%. The team capacity expanded from 2 to 3 dedicated part-time EuroDev sales professionals. A EuroDev M&A program was also initiated to research and manage deal closing to further strategically expand the footprint of this US medical textile manufacturer in Europe.


Partnering with EuroDev for European Market Success


Besides the 4-month introduction program for sales outsourcing, EuroDev can assist with HR Outsourcing solutions for hiring European sales professionals and consulting on Mergers & acquisitions.

If you have any questions about the services we provide or would like to speak to someone about the opportunities in Europe for your US textile manufacturing company, please do not hesitate to get in touch with our COO, Edward Nijland

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