Hiring Your First Employee in Europe: A Guide to Success

Last updated: 9 October 2023


Are you considering expanding your business into Europe? Planning for global growth is an exciting endeavor that can bring numerous benefits to your company. However, to succeed in the European market, you must be well-prepared and strategic in your approach.

This blog post will provide you with valuable insights on how to plan for your global growth journey in Europe, where and how to find top talent, and how to hire successfully.


Planning for your global growth journey in Europe


Expanding your business to Europe requires careful planning and a deep understanding of the local market dynamics. Here are some key considerations: 

  • Market Research: Start by conducting thorough market research to identify the most promising markets in Europe for your business. Understand the local competition, customer preferences, and regulatory environment. For instance, a detailed analysis of consumer behavior in countries like France, with a population of over 67 million and a GDP of approximately 2.8 trillion USD, can help you uncover valuable insights into customer preferences and buying patterns. 

  • Local Partnerships: Consider forming partnerships with local businesses or distributors to navigate the European market more effectively. For instance, a US software firm could partner with a German IT services company to provide support to its German customers.

                             Bonus Read: Germany PEO & EOR Services

  • Legal and Regulatory Compliance: Ensure that you are aware of and comply with the legal and regulatory requirements in your target European countries. In France, foreign businesses must register their French branch or subsidiary with the French Trade Registry (Registre du Commerce et des Sociétés). Moreover, in terms of taxation businesses operating in France are subject to a variety of taxes, including corporate income tax, value-added tax (VAT), and social security taxes.


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Finding the Top Talent


One of the most critical aspects of your European expansion is finding the right talent to drive your business forward. Let's explore how and where to locate top talent:

  • Embrace Local Culture: When recruiting in a foreign country like Germany, it's crucial to understand and respect local cultural norms. For instance, Germans are known for their direct communication style. Be clear and concise in your interactions with candidates.

  • Native Language Matters: Do not underestimate the importance of language in your recruitment efforts. While English is widely spoken, many top candidates prefer job postings in their native language. Do not miss out on talent by running English-only campaigns.

  • Leverage Professional Networks: Consider partnering with organizations like EuroDev, which have extensive professional networks and years of business development experience. They can help you locate top talent in various fields, from management and business development to sales, marketing, and engineering.



Hiring Successfully


Hiring the right candidates is not just about finding them; it's also about onboarding them effectively. Here are some tips for successful hiring:

  • Competitive Salaries: Germany, with its population of 83 million, offers a vast pool of potential candidates. However, keep in mind that salaries in Germany are competitive. Consider the local cost of living when making job offers to attract top candidates.

  • Inflation Awareness: With a current inflation rate of 10%, it is crucial to stay mindful of salary increases. Ensure that your employees' compensation keeps pace with the rising cost of living to retain top talent.

  • Employer of Record (EOR) Services: Consider using an EOR service provider to access international markets quickly. EOR providers handle payroll taxes, social security, and other tax obligations, reducing the risk of tax-related issues.


Success Story: How a North American Company entered Europe compliantly with EuroDev


Earth Rated, a Canadian-based eco-friendly dog product manufacturer, expanded into the European market with EuroDev's assistance. As they aimed to hire their first full-time European employee, EuroDev acted as the Employer of Record (EOR), establishing an entity named Earth Rated HR BV. This allowed for a customized European HR experience while EuroDev took over all HR responsibilities.

EuroDev's comprehensive services enabled Earth Rated to confidently expand into Europe, navigate HR complexities, and build a successful European team.


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