Toys, Games & Baby Products

We ensure that North American manufacturers of toys and baby products understand  the steps involved in winning distributors on the European market


toys, games & baby products

Overview of Industry in Europe

The market is projected to grow by 8.9bn during 2023-2027, showing a CAGR of 4.4%. To ensure continuous growth in the industry, the industry needs to constantly introduce new products to meet changing desires of both parents and kids. This makes it one of the most dynamic sectors in Europe: approximately 60% of toys on the market each year are newly developed products.

Across Europe, most toys are sold in traditional retail outlets such as specialized toy stores, which often account for 40% of toy sales, and supermarkets. Total sales in 2016 were €18 billion and online sales are steadily increasing. The EU imported €9.10 billion in toys’ worth from abroad, so if you are looking to expand your business to the European toy industry, now is the time!

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Industry related blogs

  • Trends presented at Spielwarenmesse in Nürnberg

    At Spielwarenmesse, there was more than value. With more than 1 million latest toys from about 3000 exhibitors, in 70 countries, covering different brands, the show was characterized by new trends likely to change board games, action figures, card games, costumes, and collectibles.

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  • Baby Apparel Market Size and Trends in Europe

    Numbers talk, and according to Fortune Business Insights, the baby clothing market size is expected to reach USD 82.54 billion by 2027. The market size was steady until 2019, but then modern-age parents helped boost the growth.

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  • 5 Toy Industry Trends in Europe

    Since 2020, it’s impossible to talk about the best toy industry trends in Europe without correlating the fact of how the coronavirus has changed our routine and our daily needs and desires for products and services. While some sectors suffered from the effects of the pandemic, others saw a rise in sales – some toys & games industries included. 

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