European Expansion for Athens Research & Technology

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    • "EuroDev played a vital role in securing meetings with high-value targets and participated in on-site visits, lending credibility and professionalism to our team. Their efforts accelerated traction across Europe and provided seamless support as an extension of our business development team."

      John Mitchell

      CEO, Athens Research & Technology

    About Our Partner

     

    Athens Research & Technology, a U.S.-based life science company with a global presence, is recognized for its expertise in the production of high-purity native human proteins and polyclonal antibodies. These products are widely utilized in academic research, cell culture media, and the in-vitro diagnostics (IVD) sectors worldwide.

    Despite over 40 years of industry experience and an established international footprint, Athens encountered challenges in effectively penetrating the European market due to limited regional familiarity and local partnerships. To overcome these barriers and accelerate growth in Europe, Athens engaged EuroDev as a strategic partner.

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    The Challenge: Strategic Market Entry in Europe

    1. 1
      Gaining a deep understanding of customer segments and distribution networks within the EU
    2. 2
      Identifying high-opportunity markets and applications for its product portfolio
    3. 3
      Navigating regional regulatory requirements and cultural nuances
    4. 4
      Establishing strong, trust-based partnerships in a relationship-driven commercial environment
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    Our Approach: Market Intelligence and Partner Development

     

    EuroDev collaborated closely with Athens to define target sectors and refine product-market alignment. Through comprehensive market research, we identified key application areas where Athens' products could deliver the most value.

    One key insight emerged: success in the European life sciences sector is driven by localized distributors with strong connections to both academia and life sciences industry. These partners, often integrated into national e-procurement systems, play a critical role in market access and customer engagement.

    EuroDev leveraged its regional network to identify and connect Athens with qualified distribution partners who offered:

    • Deep understanding of local market dynamics
    • Established relationships with target customer bases
    • Fluency in local languages and business culture
    • Proven success in relationship-based selling
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    Results


    EuroDev implemented a multi-phase market entry strategy designed to build credibility, establish strong partnerships, and generate long-term value. 
     

    • Expanding the Distributor Network

      Athens established 30% of its targeted European distributor network, with additional partnerships in development
      1

    • Understanding the EU Market

      Athens gained a deep understanding of EU market dynamics, procurement systems, and customer behavior
      2

    • Turning Feedback to Strategy

      Athens began receiving valuable market feedback that informed product positioning and sales strategy
      3

    • Growing Large Accounts

      Despite a global downturn in the pharmaceutical sector, Europe emerged as a high-performing region for Athens
      4

    Read the Full Testimonial

     

    Interested in reading about Athens' perspective on our collaboration?

    Testimonial
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    Curious About Your Opportunities in the European Market?

     

    Submit your form today, and our team will contact you to discuss your European expansion options.

    Harinya VP Healthcare

    Harinya Yadav

    Vice President - Healthcare