Expand Your Retail Brand in Europe Fast & Cost-Effectively
Your dedicated European sales team, without increasing headcount or local infrastructure. A proven Sales Outsourcing model tailored for retail brands entering and scaling across Europe.
Retail Sales Outsourcing enables brands to run their European sales operations through a dedicated local team. As part of EuroDev’s broader Sales Outsourcing model, you rely on an in-market European sales force that manages buyer outreach, distributor engagement, and retail partnerships fully under your brand.
01
What Retail Sales Outsourcing means for your brand
A European team represents your company locally, identifying retail opportunities, pitching your products to buyers, and developing distributor relationships across key markets.
02
How EuroDev supports your retail expansion
EuroDev executes targeted buyer outreach, manages distributor conversations, books retail meetings, and ensures consistent follow-up to move your products into the right European retail channels.
03
Why local presence matters in Europe
Europe’s retail landscape is highly fragmented, with each country having distinct retailers, buying cycles, regulations, and negotiation styles. A native-speaking, locally based team increases response rates, accelerates deal cycles, and navigates these country-specific differences more effectively than remote sales teams.
Years helping North American companies expand into Europe
75+
Multilingual sales & business development professionals
500+
North American companies partnered with EuroDev
4–5 mo
Typical low-risk introductory programme
Sales Outsourcing
Retail Sales Outsourcing Process
We help retail brands enter and grow in Europe by acting as your local sales extension, driving buyer outreach, distributor engagement, and retail partnerships built for long-term success.
01
Ramp Up – Preparation
We prepare trainings, ramping up as a conversational partner and market entry plan.
02
Lead Generation
We dig further to find and qualify prospects in your target market, including our existing network.
03
Engagement
Focus on positioning your business with potential customers and presenting your offer.
04
Business Development
Focus on top leads, nurture relationships, and drive deals to close in your target markets.
Retail sales outsourcing
Retail Sales Execution Challenges We Solve
Local retail sales execution that helps international brands enter, compete, and grow across European markets.
Market access01
Breaking Into the EU Retail Market
Outsourced European retail sales teams help you overcome market barriers, ensure compliance awareness, and position your brand for the right retail categories.
Speed to market02
Accelerate Market Entry
Tap into our established buyer and distributor networks to reach key retail contacts faster, speeding up outreach, sampling, and early conversations.
Sales conversion03
Winning High-Value Deals
Localized sales representation supports your full retail sales cycle: preparing pitches, handling follow-ups, and negotiating directly with European buyers.
Sustainable growth04
Building Long-Term Market Presence
Ongoing outsourced sales execution maintains consistent visibility, nurtures active relationships, and keeps your brand growing in European retail channels.
Market entryLong-term growth
Retail Industries We Support
We support brands across buyer‑driven, relationship‑heavy European retail environments, helping you connect with the right buyers, build distributor partnerships, and grow long‑term presence through outsourced sales execution.
With more than a decade of experience in the retail industry, I support North American companies with senior-level insight as they expand into Europe. I focus on helping clients achieve sustainable growth by applying practical expertise and a deep understanding of European markets.
Business Development Manager
Michel Lageveen
As a Business Development professional, I focus on international growth and market expansion, aligned with EuroDev’s mission of helping companies successfully enter and scale in Europe. I support clients, particularly in the retail sector, in building strong commercial foundations and navigating new markets to establish a sustainable European presence.
Business Development Manager
Gabriela de Mattos
With a background in sales, growth, and team leadership, I’ve worked in fast-paced international environments where I built teams and scalable processes. I lead and execute projects for retail companies, helping them achieve sustainable results in the European market.
Business Development Manager
Tindra Falk
As a Business Development Manager, I support international companies entering and growing within European markets. Having previously worked on the client side for an American company expanding into Europe, I bring first-hand insight into the challenges of market entry. I focus on aligning strategy with execution to support long-term growth in Europe.
Everything you need to know
Frequently Asked Questions
EuroDev acts as your European sales team handling local outreach, meetings, distributor engagement, and trade show presence tailored to your product and goals.
Yes, EuroDev professionals research, contact, and meet with qualified European distributors or retailers on your behalf to build the right partnerships.
With 30+ years of experience, EuroDev fully supports online retail and e-commerce expansion. We help brands localize their e-commerce presence, optimize online sales channels, run targeted digital campaigns, and strengthen overall visibility across European markets. This ensures your retail brand can enter Europe quickly, compliantly, and with a strong digital footprint.
Not always, but we’ll advise you. If needed, we help identify warehousing or logistics partners to support your fulfillment strategy.
We engage with both retailers and end users, adapting our sales approach to fit your product and target market.
We work with both. Our strategy adapts to your brand whether you're targeting large chains or niche independent stores.
We combine market research, trade show presence, and prospecting tools to find partners aligned with your goals and category.
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