2020 has only just started and we're back to the trade show floors! Especially for manufacturers of toys, children's accessories, and other products for our favorite little humans, there are busy times ahead: the Spielwarenmesse and Toy Fair will take place soon.
Spielwarenmesse
This show in Nuremberg, Germany showcases the 'Spirit of Play' in the widest sense of the word. From January 29th to February 2nd, exhibitors and visitors can walk the route and see what the 2,800 exhibitors have to offer. Undoubtedly, these exhibitors have closely followed the trends of the last several years and adapted their product offerings to suit the needs of the new decade. Whether it is going analog to reduce kids' screen times, or using AI and Smart technologies to further enhance playtime, there is something to say for both approaches.
Among the exhibitors are many North American companies looking to further increase their market presence in Europe - which is why EuroDev is often present at these shows. The expert business development specialists know all there is to know about local rules and regulations and speak multiple languages so every visitor to the booth feels at ease, perfect for the European customer base of your organization.
To read more about how EuroDev supports these businesses before, during, and after tradeshows, click the button below.
Toy Fair NY
Next up: the biggest Toy trade show on the American continent. The Toy Fair in New York takes place from February 22nd to February 25th and welcomes over 30,000 professionals, with over 1,000 exhibitors participating. Alongside the exhibition, the organization puts on several educational seminars and networking events.
With the domestic market thriving at $28B U.S., now might also be the time to explore opportunities in other parts of the world. Anywhere children play, children, want the latest toys and accessories to entertain themselves and their friends. Bonus, toys often entertain the parents too! In Europe in particular, toys are imported from other countries. A whopping 60% of the toys each year are new, so it's not just for the established names and products anymore.
Bonus Read: Why European Tradeshows Are Important for Our Clients
More information
If you are interested in finding out how EuroDev can help businesses like yours to expand in Europe, set up a meeting at the show or inquire for more information about Sales Outsourcing, Digital Marketing, and HR Outsourcing services.
