Key Trends for North American Oil & Gas Companies Entering Europe

As the global energy landscape evolves, North American oil & gas companies are increasingly eyeing Europe - not just as a market but as a launchpad for innovation, sustainability and long-term growth.

At EuroDev, we’ve supported numerous mid-sized U.S. and Canadian companies (with revenues between $5M–$250M) in entering and scaling across Europe’s complex industrial sector. Here are five trends shaping the European oil & gas landscape along with real cases that show how companies are capitalizing on them.

Electrification & Decarbonization of Operations

European regulators are pushing hard on emissions reductions, and companies are responding by electrifying operations - from upstream drilling to downstream refining.

Case in point:
A U.S.-based manufacturer of electric motor systems partnered with EuroDev to identify European distributors in regions with aggressive decarbonization targets. Within 12 months, they secured contracts in Germany and the Netherlands, aligning their offering with EU sustainability goals.

Predictive Maintenance Powered by AI

AI-driven predictive maintenance is becoming standard across European oil & gas operations.

Case in point:
A Canadian tech firm specializing in sensor-based analytics worked with EuroDev to penetrate the offshore oil markets in Norway and Scotland. EuroDev’s Industrial Unit helped localize their value proposition and connect with operators seeking to modernize legacy platforms.

Carbon Capture, Utilization & Storage (CCUS)

Europe is leading the charge on CCUS with large-scale projects underway in the North Sea and beyond.

Case in point:
EuroDev supported a North American engineering firm offering modular CCUS systems in building relationships with European EPCs and industrial clusters. The firm is now involved in pilot projects in Denmark and the UK, thanks to EuroDev’s targeted outreach and compliance guidance.

Digital Twins & Remote Monitoring

Digital twin technology is enabling real-time simulation and monitoring of assets.

Case in point:
A U.S. software company specializing in digital twin platforms partnered with EuroDev to enter the European oil & gas market. Through tailored digital marketing and sales outsourcing, they gained traction with operators in Italy and France, where remote asset management is a growing priority.

Modular & Prefabricated Infrastructure

To reduce costs and accelerate deployment, European oil & gas firms are embracing modular construction.

Case in point:
EuroDev helped a Canadian manufacturer of prefabricated pipeline components establish a sales presence in Central Europe. By leveraging EuroDev’s multilingual sales team and local market insights, the company secured its first European contracts within six months.

Ready to Expand?

At EuroDev, we specialize in helping North American mid-sized companies enter and grow in the European market. Whether you're looking to establish a sales presence, navigate HR regulations or launch a digital marketing campaign tailored to European buyers - we’re here to help.

Let’s connect and explore how your oil & gas business can thrive in Europe’s evolving industrial landscape.